ZANPA DREAM (ZANPA collab. LIBERTY FORCE)
Subtropical islands “Okinawa,” which have a unique culture and climate in Japan. A new product design of the island’s unique distilled liquor Awamori’s top brand “Zanpa.”, collaborating with a messaging brand “Liberty Force.”
The purpose is to overcome the legacy product group’s impression of old fashioned. Brand creation for “Our Awamori” touches the identity and sympathy of young Okinawans.
As a device that creates communication. To create opportunities for youth to chase their bright future with their dreams.
The sub name is Zanpa DREAM. The legacy products are “Black” and “White.” We gave the colorful impression to the nickname.
The main art was hand-drawn (colored by PhotShop). The unique world view of the graphic artist active in the club music scene harmonizes with the uniqueness of distilled sake Awamori, the identity of Okinawa Islands.
The logos, labels, and the nickname of the products that have given the impression of the previous generation have been updated to a modern, street-cultural interpretation while continuing the tradition.
It was designed into a small bottle of the size that young people can collect, display and use as presents.
As a result, it was accepted as an item originating from the culture and street scene centered on clubs. Spontaneously, became a hot topic on Social networks. Displayed in shops of various industries that will serve as a base for transmitting the culture of the city. Printed message in every bottle; “Everyone has the power of liberty. Challenge what you love without locking your mind!”